New Zealand has the highest rate of male youth suicide in the world. And those most at risk weren’t being allowed to talk about it. So how do you start a national conversation with no money?

Awarded:
Gold - APAC Effie Awards
Gold - NZ Effie Awards
Gold - Beacon Media Awards
Gold - NZ Marketing Awards
3 x Silver - NZ Effie Awards
Bronze - NZ Effie Awards
Bronze - New Zealand Axis Awards
Featured in Campaign Brief's The Work